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How to price bud vases (and other multiples)

I like to think about building recipes for bud vases just like any other design.

 

Here’s my straightforward pricing and recipe building method with two options for you!

 

I start with hard goods, mechanics, containers, supplies, sundries. Then add greenery and flowers. This way I never forget to add my hard goods.

 

I start by building a healthy recipe for 1 bud vase out of the items in my library.


So, for example: 

1 HG, bud vase (Note: HG stands for Hard Good item, I enter all hard goods this way so I can search easily)
2 rose stems
1 greenery stem

And let the software calculate the Retail Value total for you. 

I’ll use $1 for each item to keep this example simple.

1 bud vase -$1 
2 rose stems - $1 each
1 greenery stem- $1 each

$4 total wholesale cost (aka extended cost)

EveryStem is set to a 4X markup and 30% labor

Retail Value =$20.80

I round up to a nice even $22 and add that into the Quoted Price box.

I’ve now easily established that a standard bud vase price is $22.

 

Note: If you need clear definitions of Quoted Price and Retail Value. Click here to grab the EveryStem user Guide: Definitions Page.

 

OPTION 1:

If I want to order flowers for a collection of mix and match bud vases, I build a bulk recipe based on my standard price.

Let’s say I sold 10 bud vases and I want to build one recipe to easily make all 10 of the bud vases with a mix of flowers. 

I start with my total Quoted Price for 10 bud vase designs and enter that in the Quoted Price box. (Quoted Price is the price you are planning to charge the client for the designs in your recipe.)

1 bud vase is $22. I established that in the section above.

10 bud vases X $22 = $220

Enter $220 in the Quoted Price box at the bottom of my recipe column, and enter a 1 in the QTY box at the very top of the recipe. 

(Note: I am making 10 bud vases, but only entering a 1 in the QTY box because I am calculating one recipe for all the flowers in all 10 of my bud vases in one column. It's one cumulative recipe for all 10 bud vases.)

Next in the Column Header for the Recipe I enter "10 buds- $22 each” This is a reminder that this column is a recipe for all 10 of my bud vases together. 

Then I build one big recipe for all 10 bud vases. When I make these, I can set out all 10 bud vases, pull all the flowers for the entire recipe and design freely knowing I can use all the flowers I pulled and stay in budget. 

 

OPTION 2:

 

Let’s say that I want to create 3 bud vases for a centerpiece, and I need to make 10 centerpieces for my client’s round guest tables.

 

10 x 3= 30 bud vases total.

 

That’s a total of 30 bud vases. But, in this case the client wants each bud vase collection to be exactly the same across all 10 tables. 

 

There is no opportunity to create a mixed variety of flowers because this client is set on each table being the same. She’s a cookie cutter girl and we are here for it!

 

In this case, I’ll create 3 recipes. One recipe for each of the 3 bud vase styles I need to complete 1 table centerpiece. 

 

I charge the client $66 per table for all 3 bud vases (keeping with the pricing example above to keep it simple). Each bud vase is sold for $22.

 

3 X $22 = $66 per table.

 

Total for all the bud vases $66 X 10 = $660*

 

That means I want to enter a 10 at the top in the QTY box for each of my 3 recipe columns.  (Note: I need to make 10 of each style). I’ll enter $220 at the bottom in the Quoted Price box at the bottom of each of my 3 recipe columns.

 

3 Recipes:

 

Recipe style 1 -10 x $22 = $220

 

Recipe style 2 -10 x $22 =$220

 

Recipe style 3 -10 X $22 =$220

 

Total = $660 (*Note: matched my total for all the bud vases above)

 

 

I want to keep each design within budget by keeping the Difference Line at the bottom at zero or a positive number just like any other recipe in EveryStem. I don’t want to see negative numbers in my difference line. 

 

Then when it’s time to design I pull 10 bud vases to make recipe 1, and 10 more to make recipe 2, and the last 10 to make recipe 3. This will give you the same design across all 10 tables with a total of 30 bud vases.

 

Notes for you: 

 

I used generic costs of $1 each, but I recommend starting with a mix that includes 1 or 2 of your more expensive flowers to establish a healthy retail price for each bud vase! 

Don’t be afraid to estimate wholesale costs on the high side for proposals that are far out in the future.

And always update your prices in each event before you place your orders to make sure your profit summary is accurate. 

Ready to design your bud vases? You’ve got this. And you can refer to this How To guide anytime!

 

Email me with any questions.